When Will the Fools at Bloomberg News Don the Motley?

At what point in time does Bloomberg News wise up and EXPECT bad unemployment numbers? Here they are again, reporting the “unexpected” bad jobs report:

Applications for U.S. unemployment benefits unexpectedly rose last week to the highest level since the end of June, underscoring the risk of further weakness in the labor market.

Jobless claims climbed by 11,000 to 428,000 in the week ended Sept. 10 that included the Labor Day holiday, figures from the Labor Department showed today in Washington. Economists surveyed by Bloomberg News projected a drop in claims to 411,000, according to the median forecast.

These reports have been consistent since the beginning of the year. Shouldn’t the reporters and editors at Bloomberg News expect bad job numbers by now? At what point in time do these fools don the motley?

Source: http://www.bloomberg.com/news/2011-09-15/u-s-jobless-claims-unexpectedly-rise-to-428-000-highest-level-since-june.html